Inspired by the wave of nostalgia for their jelly shoes Kelly and Nick saw an opportunity to revive similarly iconic jelly bags to sell alongside the shoes. They launched the Sun Jellies Retro Basket, which was so popular they started receiving enquiries from other shops wanting to sell them and so their wholesale business was born. Recognising the love for their vintage style jelly bags they began adding new styles to the collection including their much loved Atomic Tote, which is a design based on the American ‘Shamrock Neatway’ shopper, circa 1950s. With a passion for nostalgia Kelly loves the product development process scouring the internet, vintage and charity stores for original “jelly jems” that could inspire the next Sun Jellies bag design. You’ll also find little personal references throughout the collection – the Betty Basket is named after her grandmother and the colour Latte is so named after Kelly’s favourite coffee drink. There are now five unique jelly bag designs in the collection and over 1000 stockists worldwide sharing the jelly love with their customers.